National Aviary: Pittsburgh,
The National Aviary retained us to study the feasibility of expanding the project at its existing site, or moving to a new location along the North Shore. The new or expanded Aviary would represent a dramatic shift in concept and avian presentation from the current facility. In addition to attendance, expense and revenue projections for each alternative, primary market research (including focus groups and a telephone survey) was conducted to study Pittsburgh area residents’ response to the new concept and potential move.
Aviary Eco-Tourism Project: Potter
Marsh Bird Sanctuary, Anchorage, Alaska
Evaluated the market and financial support for an environmental center at the Potter Marsh Bird Sanctuary. This work included a review of comparable avian facilities in North America.